Q&A

 

Registration Instructions

Q: What is WeChat Official Account Admin Platform?

A: The WeChat Official Account Admin Platform is a cooperation & promotion service launched for famous persons, government, media and enterprises. Official accounts can promote their brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images.

Q: Is a payment required to register a WeChat official account?

A: It is completely free to register a WeChat official account.

Q: Which official account types are included?

A: Official accounts fall into subscription accounts and service accounts.

Subscription accounts: provide a new information propagation means for media and individuals to build up better communication and management with readers.

Intended audience: individuals, media, enterprises, government, or other organizations.

Service accounts: provide more powerful business service and user management capabilities for enterprises and organizations, to help enterprises quickly implement a brand-new official account service platform.

Intended audience: media, enterprises, government, or other organizations.

Q: What are the differences between subscription accounts and service accounts?

A: Official accounts of different types have different functions and permissions:


Q: What materials are required to register different types of official accounts?

A:


Q: What materials are required to delete an official account?

A: The alias and password of WeChat are required to verify that the official account to be deleted belongs to the applicant.

Registration Process

Q: How to register an official account?

A: Please apply via http://apply.wechat.com/.

What is the registration process for an official account?

A: 1) Apply via http://apply.wechat.com/. Fill in the information as required in the process and submit the application.Precautions:Please keep the application number for checking application progress.

Precautions:Please keep the application number for checking application progress.

2) The WeChat Official Accounts team will review the information and provide a response within two weeks. During the audit process, applicants can log in to the system by using the registration Email and application number to check application progress.

3) Account registration succeeds if the information passes auditing. Applicants can log in to the WeChat Official Account Admin Platform (https://admin.wechat.com/) by using the registration Email and password.

Application Progress

Q: How to check or apply for reissue if the application number is lost?

A: Please remember the application number, which will not be reissued in case of loss.

Q: How long does it take from applying for an official account to successfully opening it? Is there any notice after opening an official account?

A: It takes 14 working days. Please check progress by using the application number via the application website. An application result notice will be sent to the registration Email no matter application succeeds or fails.

Verification Description

Q: What is WeChat verification?

A: WeChat verification intends to guarantee truth and security of official account information on the WeChat Official Account Admin Platform. Currently, WeChat verification is provided for WeChat official service accounts only.

Q: What are the advantages of WeChat verification?

A: 1) After WeChat verification, more advanced APIs will be obtained to provide users with more valuable personalized services.

2) After WeChat verification, the identifier special for WeChat verification will be visible for users in WeChat.


Q: What conditions are required to apply for WeChat verification?

A: Different conditions are required in different regions. For details about verification requirements and process, please mail to bd@wechat.com.

Verification Process

Q: How to verify an official account?

A: For Malaysian official accounts, please log in to the WeChat Official Account Admin Platform (https://admin.wechat.com/) then click "Account Info" -> "Verification Info" to submit your verification application online.

For other countries/regions, kindly drop us an e-mail at bd@wechat.com, and provide related information for verification auditing. The online application service will be available soon.

Verification Fees

Q: How much does it cost to verify an official account?

A: For Malaysian official accounts, an auditing service fee of RM 300 will be charged as we engage a third-party auditing institution to audit the authenticity and validity of an Official Account's entities and qualifications. The auditing service fee is paid for a third-party auditing service and therefore non-refundable, even if the application is rejected.

For request of other countries/regions, the online application service will be available soon. Before the service goes live, WeChat will bear the verification cost, so verification is temporary free for applicants.

Q: How long is the period of validity for verification?

A: After WeChat verification, the official account name, verification identifier, and verification information will be kept for one year (valid within one year as of the date of successful verification).

Broadcast Function

Q: How to broadcast messages on the WeChat Official Account Admin Platform?

A: Log in to the WeChat Official Account Admin Platform (https://admin.wechat.com/). Choose "Functions -> Broadcast", fill in text/audio/image/video/recording contents as required, select the sending object, gender, and region, and click "Send".

Q: What is the upper limit of broadcast users on the WeChat Official Account Admin Platform?

A: No limit is set for the number of broadcast users on the WeChat Official Account Admin Platform. Messages can be broadcast to followers only, but not non-subscription users.

Which contents are supported for broadcasting on the WeChat Official Account Admin Platform?

A: The following contents are supported currently: text, audio, image, video, and rich media.

Q: Which rules/limits are set for broadcasting messages on the WeChat Official Account Admin Platform?

A: 1. Subscription accounts (verified users and unverified users) can only broadcast 1 message everyday (updated at 00:00 everyday without accumulating broadcast times).

2. Service accounts (verified users and unverified users) can broadcast 4 messages every calendar month (updated at 00:00 on the first day of each month without accumulating broadcast times).

3. Images and Audios uploaded to materials management can be broadcast for multiple times without the period of validity.

4. The title of broadcast rich media message is limited to up to 64 bytes.

5. The content of broadcast message is limited to up to 600 characters.

6. The audio message is limited to up to 5M and 60s. Supported formats include mp3, wma, wav, and amr.

7. The video message is limited to up to 20M. Supported formats include rm, rmvb, wmv, avi, mpg, mpeg, and mp4. (The system will automatically compress video messages for followers to view via the phone.)

Q: Why do followers fail to receive broadcast messages that are successfully sent on the WeChat Official Account Admin Platform?

A: Messages are broadcast on the WeChat Official Account Admin Platform but followers fail to receive them. Possible reasons are:

1. Messages are broadcast to the selected sending object, gender, and region. Followers beyond the selection range cannot receive messages.

2. Followers have set refusing to receive messages.

3. Followers having been added to the blacklist cannot receive broadcast messages. It is recommended to log in to the WeChat Official Account Admin Platform and choose "User Management -> Blacklist" for checking.

4. A follower can receive up to 4 messages broadcast by the same service account in a month. Method for viewing the broadcast messages having been sent: Log in to the WeChat Official Account Admin Platform and choose "Broadcast Messages -> Sent."

Q: Is an alert tone generated for the followers receiving broadcast messages?

A: 1. No alert tone is generated on the phone of followers receiving broadcast messages from subscription accounts. A new message prompt (red dot) is displayed in the session list of WeChat.

2. An alert tone is generated on the phone of followers receiving broadcast messages from service accounts.

3. An alert tone is generated on the phone of followers individually receiving preview rich media messages from materials management.

4. An alert tone is generated on the phone of followers receiving real-time reply messages from messages management.

Q: How to delete broadcast messages having been sent on the WeChat Official Account Admin Platform?

A: 1. Rich media messages having been broadcast on the WeChat Official Account Admin Platform (including those successfully broadcast and in auditing) can be deleted in "Sent". Log in to the WeChat Official Account Admin Platform. Choose "Functions -> Broadcast -> Sent", find the message to be deleted, and click "Delete."

2. The details page of rich media message will be deleted (all details page are deleted if there are any), but followers can still preview the contents on the session page.

3. The related records in "View History Messages" of the official account will be deleted.

4. The broadcast permission will not recover after a rich media message is deleted. The operation takes effect 5 minutes after a rich media message is deleted.

A kind tip: Only the messages having been successfully sent can be deleted on the WeChat Official Account Admin Platform. Messages in the process of broadcast cannot be reclaimed or deleted currently.

Q: Will the number of broadcast messages be reduced when "Resend" is prompted after broadcast messages are sent on the WeChat Official Account Admin Platform?

A: 1. For the subscription account, the number of broadcast messages will not be reduced if you click "Resend." The "Resend" button is effective only before 24:00 of the current day.

2. For the service account, the "Resend" button is effective for the current month. The number of broadcast messages in the current month will not be reduced if you click "Resend." The number of broadcast messages will not recover if you click "Delete."

Keyword Reply

Introduction to Keyword Auto-reply

The keyword auto-reply function can be set on the WeChat Official Account Admin Platform by adding rules (up to 60 characters for the rule name). If the message sent by a subscription user includes the keyword that you have set (the keyword has up to 30 characters; the keyword must be fully matched if full match is set), the reply contents that you have set in this rule name will be automatically sent to the subscription user.

Method for Sending Keyword Auto-reply

Log in to the WeChat Official Account Admin Platform. Choose "Functions -> Auto-reply -> Keyword Auto-reply -> Add Rules" to add keyword auto-reply information.

A kind tip:

1. The text can include webpage URL, but does not support hyperlink.

2. There is a response time of 5 seconds after the message sent by a follower matches the keyword auto-reply rule.

3. The rule name can be freely set (to differentiate contents).

4. The keyword for follower messages to match can be set.

5. The auto-reply content after matching keyword can be set.

6. If "Reply All" is selected, all reply messages in that rule will be automatically sent to the followers matching keyword. If it is not selected, reply messages will be randomly sent.

7. It is recommended to set one keyword in one rule to deliver followers with required answers.

Rules for Keyword Auto-reply

1. Limit for the number of characters:

Up to 200 keyword auto-reply rules (up to 60 characters for each rule name) can be set for verified and unverified users on the WeChat Official Account Admin Platform. Up to 10 keywords (up to 30 characters for each keyword) and 5 reply messages (300 characters for each reply message) can be set in each rule.

2. Rule settings:

You can set multiple keywords on the WeChat Official Account Admin Platform. If the messages sent by subscription users include your keywords, the system will automatically reply.

Up to 5 reply messages can be set in the same rule. If "Reply All" is selected, all reply messages in that rule will be automatically sent to the followers matching keyword. If it is not selected, reply messages will be randomly sent.

3. Keyword settings:

1) Up to 10 keywords can be set in each rule. If the same keyword is set with different reply messages, the system will randomly reply.

2) Up to 5 reply messages can be set in each rule. If multiple reply messages are set ("Reply All" is not selected), the system will randomly reply.

3) Method for setting multiple reply messages: Enter the editor mode, choose "Keyword Auto-reply -> Add Rules", input the keyword, add reply messages, and select "Reply All."

Full Match Settings

1. If full match is selected, "Fully Matched" will be displayed on the editing page (as shown in the following figure):

Keyword reply can be triggered only when the sending content is completely the same as the keyword. For example, if the keyword is set to "123", keyword reply can be triggered only when followers send "123."

Full Match Settings

2. If full match is not selected, "Not Fully Matched" will be displayed on the editing page (as shown in the following figure):

Keyword reply can be triggered when the sending content contains the complete keyword. For example, if the keyword is set to "123", keyword reply can be triggered when followers send "1234", but cannot be triggered when followers send "12".

Auto-reply

Message Auto-reply

After message auto-reply is set on the WeChat Official Account Admin Platform, the system will automatically reply the text/audio/image/video message that you have set to followers sending messages to you.

Setting method: Log in to the WeChat Official Account Admin Platform, choose "Functions -> Auto-reply -> Message Auto-reply", and set the text/audio/image/video reply message.

A kind tip:

1. Message auto-reply: 1 or 2 messages are replied within one hour.

2. Rich media and URL reply messages are not supported currently.

3. Only one reply message can be set for message auto-reply.

Adding Contacts Auto-reply

After adding contacts auto-reply is set on the WeChat Official Account Admin Platform, the system will automatically send the text/audio/image/video message that you have set to users just following your official account. After setting, you can modify or delete the content as required.

Setting method: Log in to the WeChat Official Account Admin Platform, choose "Functions -> Auto-reply -> Adding Contacts Auto-reply", and set the text/audio/image/video reply message.

Custom Menu

Introduction to Custom Menu:

The custom menu can be set at the bottom of session interface of an official account with menu items and response actions as required. By clicking menu items, followers can receive response actions such as receiving message and going to URL.

Method for Enabling Custom Menu:

Log in to the WeChat Official Account Admin Platform, choose "Functions -> Custom Menu", and click "Enable."

Method for Setting Custom Menu:

Log in to the WeChat Official Account Admin Platform. Choose "Functions -> Add Function Plug-in -> Custom Menu" and click "Add Menu" to add a menu. Click "+" to add sub-menus and set actions, and then publish.

1. Up to 3 level-1 menus can be created, with up to 4 characters or 8 letters for the level-1 menu name.

2. Up to 5 sub-menus can be created under each level-1 menu, with up to 8 characters or 16 letters for the sub-menu name.

3. Actions can be set under sub-menus.

"Send Message": Available sending message types include text, image, audio, video, and rich media. Text messages are not supported for unverified subscription accounts currently. "Go to URL": In the custom menu, all official accounts can directly select rich media messages from the materials database as the object of going to URL. Besides, verified subscription accounts and service accounts can directly input the URL.

A kind tip:

The menu that is being edited will not be visible to followers immediately. It will be displayed on the phone 24 hours after being published, without update prompt to followers. The menu that is saved for the last time shall prevail if it is edited for multiple times.

Developer Mode

Q: What is developer mode?

A: Please visit http://admin.wechat.com/wiki/index.php?title=Main_Page.

Q: Is a payment required to use function APIs on the WeChat Official Account Admin Platform?

A: The WeChat Official Account Admin Platform is completely free.

Q: How can I apply for the function offered in the solution?

A: To perform function development, please set the background to developer mode (select "Developer" on the left-side menu).

Other Q&As

Q: Can WeChat accounts within the territory of China follow overseas official accounts?

A: WeChat accounts within the territory of China cannot follow overseas official accounts currently, but overseas WeChat accounts can follow official accounts within the territory of China.

Q: Can official accounts obtain followers' WeChat IDs to individually send awards?

A: WeChat IDs are private information of followers and cannot be obtained by official accounts. To send winning information, add winners into a group and send a broadcast message to members of the group. No time limit is set for this broadcast message.

Q: How to apply for cooperation with the WeChat Official Account Admin Platform?

A: Please mail the related request and cooperation proposal to bd@wechat.com.

WeChat Team

Tencent